I love this from Rick over at Morgan James.

As I promised in my last tip, here’s another great fill-in-the-blank formula you can use to create a show pitch that is guaranteed to grab a producer’s attention virtually every time.

* Pitch Formula:  ”How to ____________ and still _____________”

And here’s a couple of examples of how you might apply it:

Show Pitch:  ”How to eat as much dessert as you want and still stay slim and sexy”

Show Pitch:  ”How to take advantage of high risk investments and still keep your portfolio safe”

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