John Jantsch of Duct Tape Marketing has a wonderful post called 5 Tips for Getting More Exposure from Bloggers, Tweeters and Fans.

Any marketer that’s been paying much attention of late knows that bloggers and other active social media folks can be great resources to help you promote your business, products, service or brand.

But, there’s a right way and wrong way to enlist blogger support, just like there’s always been a right way and a wrong way to attract the interest of any journalist capable of writing about your business.

In this piece I’ll give you my perspective as a blogger and marketer on what I think the right way is. I’ll also use this as a plea to all PR folks out there that haven’t figured out that blindly emailing bulk press releases to members of the media has never been an effective strategy. And blindly emailing 2000 word bulk press releases to members of the media is a really, really stupid waste of your client’s money. There, I feel better now.

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